Main Street has invested in its own dedicated team of sales, in-store-activation and merchandising personnel.
Our field teams are on the ground interacting directly with store managers, staff and end consumers. Main Street Field Services manages in store branding, planograms, stock pressure, quality-on-shelf maintenance, promotion and marketing implementation, shelf lives and reverse logistics.
With an ever increasing marketing spend and an investment in consumer pull initiatives, it is imperative to ensure all our products are available at the right place, at the right time – across the entire country. This was the reason for our decision to take this critical role in-house guaranteeing expertise and dedication under direct control of Main Street management. The team is skilled in retail commerce, experienced in visual display and merchandising. Range selection, product knowledge and pricing, allows for personal interaction with brands giving us the best chance at point of sale -ensuring that there is…
‘a main street product in every home.’